SEO, Google Ads, and everything in between — the complete guide.
Free organic traffic that compounds over time. This is where to start.
Create a dedicated 24/7 Emergency Electrician page — searches like 'emergency electrician near me' and '24/7 electrician [city]' are high-intent and convert fast. A specific page that explicitly says you're available after hours beats a generic homepage for these searches. Make sure your GBP hours reflect 24/7 availability too.
Display your licence number, insurance, and certifications on every page — especially your homepage and ads. Electrical is a licensed trade and customers are sceptical. An EV charger accreditation or solar electrical certification shown prominently converts doubters into callers. Licence numbers build trust and are easy to verify, which is exactly what nervous customers want.
Optimise your Google Business Profile with all relevant service categories — switchboard upgrades, EV charger installation, solar connections, emergency electrical. More categories means you appear for more local searches at no extra cost. Back it up with job photos and a 50-word description for each service.
Already running Google Ads? These are the warning signs that your spend might be wasted.
Bidding on commercial or industrial electrical terms when you only do residential work — keywords like 'commercial electrician', 'industrial wiring', and 'factory electrical' attract business owners looking for contractors who are set up for large commercial projects. These clicks cost the same but never convert to the domestic jobs you actually do.
No call extensions on emergency electrical ads — people searching 'emergency electrician' at 10pm are not filling in your contact form. They need to call right now. If your ads don't have a call extension that lets them tap-to-call directly from the results page, you're handing those jobs to whoever does.
Running ads without licence or accreditation callouts — electrical is a trust-sensitive trade and customers comparison-shop. If your ads don't mention your licence, insurance, or any accreditations (EV charger certified, solar electrical), your click-through rate suffers and you attract more price-shoppers. Add callout extensions with your credentials.
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Don't put all your eggs in one basket.
Facebook and Instagram work well for brand awareness, especially for visual trades. Not a replacement for Google Ads if you want immediate job leads.
Word of mouth is your cheapest channel. A simple referral reward — $50 off their next job — can generate consistent leads.
Hipages, ServiceSeeking, and Google Business Profile. Keep them updated and collect reviews — they rank well locally.
Competing on price in a licensed trade — undercutting on hourly rate is a race to the bottom. Licence number, insurance certificate, response time, and specialist accreditations (EV, solar) are what justify a premium and win the job before price comes up.
Not marketing high-value niche services like EV charger installation, solar disconnections, and switchboard upgrades. These jobs pay significantly more than standard domestic work and have buyers who research before booking — a dedicated service page is all it takes to capture them.
No mobile-optimised site with a prominent click-to-call button. Over 70% of electrical service searches happen on mobile, and many of those are urgent. A slow page or a phone number that's not tappable loses the job before it starts.
Ignoring real estate agents and property managers as a B2B referral channel. Property managers need a reliable electrician on speed dial for rental compliance and fault calls. One good relationship can mean 5–10 recurring jobs a month with no marketing cost.
Not tracking where leads come from. If you can't tell whether a job came from Google Ads, your GBP listing, or a directory, you're guessing about where to spend your marketing budget — and usually spending it in the wrong place.
For domestic electrical work, $30–$80 per lead is typical depending on competition in your area. Emergency call-outs can justify higher CPLs given the job value and urgency. If you're consistently paying above this range, it's worth auditing your campaign — broad match keywords and missing negatives are the most common causes.
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