SEO, Google Ads, and everything in between — the complete guide for Australian electricians.
Free organic traffic that compounds over time. This is where to start.
Optimise your Google Business Profile with every service category Google allows — switchboard upgrades, EV charger installation, solar connections, emergency electrical. More categories means you appear for more local searches without any extra cost.
Create dedicated service pages for your most valuable jobs: "switchboard upgrade [city]", "EV charger installation [city]", "solar electrical [city]". These high-value jobs have buyers who research before booking, and a detailed service page builds credibility.
Ask every satisfied customer for a Google review and reply to each one. Electricians live and die by trust — a profile with 50+ reviews and professional responses outranks competitors with better websites but fewer reviews.
Already running Google Ads? These are the warning signs that your spend might be wasted.
Not using negative keywords for DIY and regulatory searches — people googling "do I need a licence to do electrical work" or "DIY electrical guide" are not calling you. Add those terms as negatives before you spend another dollar.
Missing location extensions and structured snippet extensions — showing your address and service areas in the ad itself increases click-through rate and pre-qualifies leads before they reach your site.
Bidding equally on all hours — most emergency electrical calls happen outside business hours, but most quote requests come during the day. Consider separate campaigns with different bidding strategies for emergency vs. planned work.
Check if they're working — free, 30 seconds, no login required.
Don't put all your eggs in one basket. These channels work well alongside Google Ads.
Facebook and Instagram work well for before/after content and local community engagement. Great for awareness but lower purchase intent than search.
Word of mouth is the most cost-effective lead source for trades. A simple "refer a friend" offer or review incentive can significantly boost referrals.
hipages, ServiceSeeking, and Houzz reach people actively searching for your service. They're not cheap, but the leads are warm.
Not differentiating from competitors on price alone. Competing on price in a licensed trade is a race to the bottom. Emphasise your licence number, insurance, response time, and specialisations instead.
Ignoring high-value niche services in their marketing. EV charger installation, solar disconnections, and switchboard upgrades are growing fast — if you do this work, lead with it.
Not having a mobile-optimised website with a prominent click-to-call button. Over 70% of electrical service searches happen on mobile. A slow or hard-to-navigate site loses leads immediately.
Forgetting to market to real estate agents and property managers. This B2B channel can provide consistent, recurring work that smooths out the feast-famine cycle of consumer direct jobs.
Not tracking where leads come from. Without knowing whether your jobs came from Google Ads, SEO, or referrals, you can't make good decisions about where to invest your marketing budget.
For domestic electrical work, $30–$80 per lead is typical. Emergency call-outs can justify higher CPLs given the job value. If you're paying more than this consistently, it's worth auditing your campaign setup.