Check Your Google Ads in Melbourne

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3 Red Flags in Melbourne Google Ads Accounts

These are the most common issues we find — most are fixable in minutes.

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Red Flag

Broad Metro Targeting When You Only Serve Inner Suburbs

Melbourne spans a massive area — from Frankston to Craigieburn is over 70km. Most accounts we check are targeting the entire Melbourne metro by default, paying for clicks from people who are simply too far away to ever book. If your jobs are in the inner north or south-east, your targeting should reflect that.

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Red Flag

Not Adjusting for Melbourne's Seasonal Demand Patterns

Melbourne's distinct four-seasons climate drives strong seasonal swings in service demand. Trades especially see big shifts — roofing and guttering spike before winter, air con before summer. Flat budgets year-round mean you're either under-bidding at peak or burning money in slow months.

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Red Flag

Missing Negative Keywords for Irrelevant Suburbs

Melbourne's search traffic pulls in queries from surrounding regions — Geelong, Ballarat, the Mornington Peninsula. Without suburb-level negative keywords, you're paying for clicks from people outside your service area. It's one of the fastest ways to fix wasted spend.

We tell you exactly what's wrong — in plain English.

No dashboards. No jargon. Just a WhatsApp message that tells you what we found and what to do about it.

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FounderM8

FounderM8

Typically replies instantly

autorenewWeekly update · Every Monday
Your ads were running last week — here's what I found for Melbourne electrical contractor:09:40 AM
Today
Potential Waste Detected 💸

⚠️Your geo targeting covers all of Greater Melbourne — but your last 20 jobs were all within 15km of Richmond. Tighten that radius and you'll cut wasted clicks by roughly 35%.

⚠️Your budget is flat at $60/day all year. Melbourne search volume for electricians spikes in October–November — you're missing peak demand with a static budget.

Reply HELP to get step-by-step fix instructions.

09:42 AM ✓✓
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What We Check for Melbourne Businesses

We compare your Melbourne campaigns against other Melbourne businesses in your industry.

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Spend Efficiency

Is every dollar working as hard as it should?

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CPC vs Industry Average

How your cost-per-click compares to similar businesses.

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Wasted Keywords

Keywords burning budget without bringing customers.

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Conversion Tracking

Is your tracking set up to actually measure results?

Check your Melbourne Google Ads — takes 30 seconds

Free. No login. No credit card.

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Not sure if you even need an agency?

Melbourne has no shortage of marketing agencies, and it can be hard to know who to trust. The best first step is understanding what's actually happening in your account right now. Run a free check — it takes 30 seconds and gives you real data to work with, whether you decide to fix things yourself or bring in a specialist.

Frequently asked questions

Very competitive, especially in services like trades, legal, medical, and real estate. That makes it even more important to catch waste early — a $50/day budget in Melbourne can disappear fast if your account isn't set up correctly.

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