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These are the most common issues we find — most are fixable in minutes.
Melbourne spans a massive area — from Frankston to Craigieburn is over 70km. Most accounts we check are targeting the entire Melbourne metro by default, paying for clicks from people who are simply too far away to ever book. If your jobs are in the inner north or south-east, your targeting should reflect that.
Melbourne's distinct four-seasons climate drives strong seasonal swings in service demand. Trades especially see big shifts — roofing and guttering spike before winter, air con before summer. Flat budgets year-round mean you're either under-bidding at peak or burning money in slow months.
Melbourne's search traffic pulls in queries from surrounding regions — Geelong, Ballarat, the Mornington Peninsula. Without suburb-level negative keywords, you're paying for clicks from people outside your service area. It's one of the fastest ways to fix wasted spend.
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⚠️Your geo targeting covers all of Greater Melbourne — but your last 20 jobs were all within 15km of Richmond. Tighten that radius and you'll cut wasted clicks by roughly 35%.
⚠️Your budget is flat at $60/day all year. Melbourne search volume for electricians spikes in October–November — you're missing peak demand with a static budget.
Reply HELP to get step-by-step fix instructions.
09:42 AM ✓✓We compare your Melbourne campaigns against other Melbourne businesses in your industry.
Is every dollar working as hard as it should?
How your cost-per-click compares to similar businesses.
Keywords burning budget without bringing customers.
Is your tracking set up to actually measure results?
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Melbourne has no shortage of marketing agencies, and it can be hard to know who to trust. The best first step is understanding what's actually happening in your account right now. Run a free check — it takes 30 seconds and gives you real data to work with, whether you decide to fix things yourself or bring in a specialist.
Very competitive, especially in services like trades, legal, medical, and real estate. That makes it even more important to catch waste early — a $50/day budget in Melbourne can disappear fast if your account isn't set up correctly.