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These are the most common issues we find — most are fixable in minutes.
Adelaide is a tight local market — most of your customers are within the metro area. But many Adelaide accounts default to broad national targeting, paying for clicks from people in Sydney, Melbourne, or regional SA who will never call you. Geographic isolation is actually an advantage here: tight targeting means less wasted spend, not more.
Adelaide consistently has lower cost-per-click than Sydney and Melbourne — often 30–40% cheaper for the same trade keywords. Most Adelaide businesses don't know this, and they're either overpaying because their bids are set to east coast benchmarks, or underbidding and losing impression share they could win affordably.
Without the right negative keywords, your Adelaide campaigns attract clicks from Gawler, Murray Bridge, the Barossa, and the Fleurieu — areas you likely don't service. That's real budget going to people who can't become customers.
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⚠️Your location targeting is set to all of South Australia. You're paying for clicks from the Barossa and Murray Bridge — tighten it to Adelaide metro and cut wasted spend by ~35%.
⚠️Your average CPC is $9.80 for "air conditioning Adelaide" — but Adelaide benchmarks for this keyword are $6–$7. You're overbidding against east coast reference points that don't apply here.
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09:42 AM ✓✓We compare your Adelaide campaigns against other Adelaide businesses in your industry.
Is every dollar working as hard as it should?
How your cost-per-click compares to similar businesses.
Keywords burning budget without bringing customers.
Is your tracking set up to actually measure results?
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Adelaide is a smaller, more affordable market than Sydney or Melbourne — which means a well-set-up account can go a long way on a modest budget. But the flip side is that mistakes are also cheaper to make and easier to miss. A free check takes 30 seconds and shows you exactly what's happening in your account before you spend another dollar.
Generally, yes. Adelaide CPCs are typically 30–40% lower than Sydney or Melbourne for trade and local service keywords. That's a genuine advantage — if your account is set up right, you can get solid coverage at a fraction of the east coast cost.