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These are the most common issues we find — most are fixable in minutes.
Brisbane CBD and greater Brisbane are very different markets. A tradie targeting "Brisbane" by default ends up competing for high-cost CBD clicks they can't service efficiently, while missing better-converting suburban traffic. Splitting campaigns by zone is one of the biggest wins we see.
If your targeting covers northern Brisbane suburbs like Strathpine or Caboolture, you're likely catching Sunshine Coast searches too. That traffic often won't convert for a Brisbane-based business — and it inflates your costs without adding customers.
Brisbane's population growth is driving more competitors into Google Ads every month. Accounts that were performing well 12 months ago are seeing CPCs creep up and impression share drop. If you're not actively monitoring, you won't notice until your leads dry up.
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⚠️Your targeting covers all of greater Brisbane — but a third of your clicks are coming from Sunshine Coast postcodes. Those aren't your customers.
⚠️CPCs on your top keywords have gone up 22% in the last 90 days. New competitors have entered your space — you need to respond with bid adjustments.
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09:42 AM ✓✓We compare your Brisbane campaigns against other Brisbane businesses in your industry.
Is every dollar working as hard as it should?
How your cost-per-click compares to similar businesses.
Keywords burning budget without bringing customers.
Is your tracking set up to actually measure results?
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Brisbane's market is growing fast, which means more competition for the same clicks. If you're not sure whether your current setup is keeping pace, a free check is the fastest way to find out. No commitment, no sales pitch — just a clear picture of where you stand.
For most service businesses, yes — especially if you're in a high-intent category like trades, healthcare, or professional services. Brisbane's rapid growth means more people searching, but also more competition. Getting your setup right early matters.