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These are the most common issues we find — most are fixable in minutes.
Many tradie accounts target their whole state by default. If you serve a 30km radius, your geo settings should reflect that — otherwise you're paying for clicks you can never convert.
You're guessing which ads bring phone calls. Without call tracking tied to specific keywords, you can't tell what's working and what's burning budget.
Ads triggering for 'tradie supplies', 'tradie tools', or competitor brand names are pure waste. These clicks cost money and never convert to jobs.
No dashboards. No jargon. Just a WhatsApp message that tells you what we found and what to do about it.
Typically replies instantly
⚠️Your CPC is 55% above the tradie industry average in AU
⚠️2 keywords burning budget — 'DIY plumbing' and 'plumbing supplies' — zero job leads
Reply HELP to get step-by-step fix instructions.
09:42 AM ✓✓Targeting too broadly — paying for clicks from people 60km outside your service area
No negative keywords — ads showing for 'how to fix' searches (DIY, not customers)
No call tracking — no idea which keywords are actually bringing in jobs
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If you're in a competitive trade area — yes. Google Ads put you in front of people searching right now. But only if the campaigns are set up right and you're not wasting budget.