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These are the most common issues we find — most are fixable in minutes.
"Plumber" on broad match will trigger for "plumber salary", "plumber course", and "plumber jokes". Add negatives for job-seeking, training, and DIY terms immediately.
The majority of plumbing searches are emergency or urgent. If someone can't call you with one tap, you're losing jobs to competitors who make it easier.
Plumbers are local by nature. If you're targeting the whole city when you only operate within 30km, you're paying for clicks from people you can't serve.
No dashboards. No jargon. Just a WhatsApp message that tells you what we found and what to do about it.
Typically replies instantly
⚠️Your CPC is 48% above the plumbing industry average in AU
⚠️Top wasted spend: 'how to fix leaky tap' — DIY searchers, not customers
Reply HELP to get step-by-step fix instructions.
09:42 AM ✓✓Bidding on DIY search terms — 'how to fix', 'how to unblock' — these are people fixing it themselves, not calling a plumber
No location targeting — ads showing outside your service area and paying per click
Missing call extensions on mobile — plumbing is emergency-driven, people need to call immediately
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Yes — plumbing is mostly emergency and urgent work. People search "plumber near me" when they have a problem right now. Google Ads puts you in front of them at exactly the right moment.